Most small businesses don't have a strategy problem. They have a founder problem.
That founder is usually YOU.
You built this business. You know it inside out.
And that's exactly why you can't see what's holding it back.
I'm Giulia Iseppi. I work with founder-led businesses to diagnose what's actually broken: being the systems, the habits, the decisions that are quietly costing you time and money, and tell you plainly what needs to change.
If you want someone to validate what you're already doing, I'm probably not the right fit. If you want to know the truth about your business, keep reading.
Who is this for?
You're not new to this. You've been running your business for a few years, you have clients, you're making money and you're still the one dealing with everything.
Every decision comes back to you. Every exception, every problem, every "quick question" from your team ends up on your desk.
You've tried delegating. It didn't stick.
You've bought tools, built processes, hired people, and somehow you're still the one keeping the wheels on.
You're not lazy. You're not disorganised. You are, without meaning to be, the single point of failure in your own business. And until someone maps it out in front of you, it's almost impossible to see.
That's what I do.
What changes after we work together
I don't sell you a programme and send you off to implement it alone, or a cool course you can complete in your own time and then… all notes get archived somewhere.
I look at your actual business: how decisions get made, where work gets stuck, what your systems do and don't do and tell you what I find.
My background spans law, cybersecurity, GDPR, operations, and business coaching.
That's not a list of credentials for its own sake: it means I look at your business through lenses most advisors don’t have.
We all specialise, but I find natural to see the missing link between accountability structures, risk exposure, information flow, compliance gaps and operational habit.
Together, they give me an unusually clear picture of why a business is stuck.
After working with me, you'll know:
Exactly where the bottlenecks are and why they keep reappearing
Which systems are working, which are papering over cracks, and which don't exist yet
What you need to do differently and in what order.
What then? You act, or you bring in the right person to act.
START HERE: THE BUSINESS MOT
£497 · Fixed fee · No retainer required
A 90-minute diagnostic session where I tell you what's actually holding your business back. Not what you think is.
It includes a short pre-session intake so I'm not wasting your time on basics, the session itself, and a plain written verdict delivered within 48 hours. The verdict tells you what I found and what I'd prioritise. You take it from there.